Sandbridge Capital, Carisa Janes Invest in Youth to the People

Indie skin-care brand Youth to the People has landed a minority investment from Sandbridge Capital and Carisa Janes, founder of Hourglass Cosmetics. Terms of the deal were not disclosed. Youth to the People focuses on skin-care products that contain superfood ingredients, cold-pressed extracts and natural botanicals. Right now, the brand is sold at retailers such as Sephora, Free People, Anthropologie, Dermstore and on its own web site. Recent launches include the Adaptogen Deep Moisture Cream, formulated with adaptogenic herbs and mushrooms such as reishi and holy basil. Focused on clean ingredients, vegan formulations and sustainable packaging, the brand sits at the crux of wellness and skin care. Youth to the People would not disclose sales figures, but WWD reported last year that industry sources expected the brand to triple its sales to $20 million in 2018. The investment from Janes and Sandbridge Capital will be used to “support the company’s rapid growth,” said Youth to the People in a statement, by increasing marketing efforts, continuing product innovation and deepening its existing distribution relationships. Janes said in a statement, “Youth to the People is a next-generation, purpose-driven brand. [Founders] Greg and Joe’s product expertise, creative intuition and meticulous eye for detail have created a unique

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