Avon Starts Stand4her Initiative

PARIS — Avon Products Inc. is launching Stand4her, a worldwide, 10-year initiative to help 100 million women annually by improving their earning power and ability to have safe and happy lives. It is part of the beauty company’s overarching strategy, called Open Up Avon, instigated by group chief executive officer Jan Zijderveld. “The core purpose for Avon is to enable women to earn their own incomes on their own terms,” Chris Wermann, Avon chief communications officer and president of Avon Foundation for Women, told WWD. It involves the launch of the Avon Academy, a mobile-enabled platform and in-person learning program for full- and part-time Avon representatives, which is set to train a half-million entrepreneurs monthly. It’s billed to be among the biggest training initiatives worldwide and aims to give women learning and development opportunities via online videos, interactive learning modules and support from peers. The Academy will, as well, allow Avon representatives to be better equipped with training, tools and techniques for their work, according to the company. “We anticipate touching 5 million women within a year,” said Wermann. “If we can help [a representative] increase her earnings, skills and opportunities, that will increase the top line for Avon, as well.” Avon commissioned research

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