EXCLUSIVE: Sofia Carson, Disney Star and Activist, Is Revlon’s Latest Brand Ambassador

It’s no longer enough to be just a pretty face. Sofia Carson, a 26-year-old Disney star, is Revlon’s latest brand ambassador, WWD has exclusively learned. But Carson is more than just an actress and singer (her single with R3hab, “I Love You,” recently debuted on Spotify) — she’s also a UNICEF supporter who has traveled to Brazil with the organization and has spoken on behalf of its Keeping Girls in School Act. Like many of her young peers in entertainment, she’s actively vocal on social media about causes she cares about, sharing articles about current events with her followers. (Recent shares have included the fires in Australia, for which she encouraged her followers to follow her lead and donate to the Red Cross.) Carson’s first campaign with Revlon will debut this spring. She shot with fellow Revlon brand ambassadors Ashley Graham and Adwoa Aboah for the brand’s Super Lustrous lipstick and Super Stay foundations. As Revlon Inc. explores a sale process for its brands — most likely of its portfolio brands, which include Almay, American Crew and Mitchum — it is focused on driving growth to its core brands, Revlon and Elizabeth Arden. In a languishing mass beauty market in the U.S., Revlon

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