Ariana Grande’s Newest Fragrance Set for Sky-High Sales

Ariana Grande is on cloud nine. She has a new man, a new album set to debut next month, and a new fragrance named after one of her favorite things — clouds. Ariana Grande  Grande, who turned 25 on June 26, adores clouds so much that she frequently posts images of them on her Instagram, followed by more than 122 million. The pop star and her new fiancé, “Saturday Night Live’s” Pete Davidson, sport cloud tattoos. So, when it came time for a concept for her fourth scent from Luxe Brands, Grande merely had to look to the sky. “I love clouds, and I love this new fragrance. It is my favorite one yet,” said Grande in a statement about her fourth fragrance in conjunction with Luxe Brands. Cloud detours from the whimsical pom-pom attached to the previous three Grande fragrances, to a more sophisticated blue, puffy cloud-shaped stand. It isn’t only expected to be Grande’s favorite — industry sources estimated it will hit sales of $50 million in the first year, making it the strongest debut in the portfolio. Combined, Grande’s first scent, Ari, along with Sweet Like Candy, Moonlight, and several limited-edition entries, produce retail sales of about $150 million. With the

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2Mxseiq
via