Integrating Influencers: Memebox’s New Model Includes Influencer Storefronts

South Korean beauty company Memebox is taking influencer partnership to the next level. A year after nixing e-commerce to focus on content, Memebox is bringing e-commerce back today via influencer-curated micro shops. Memebox’s Insider Access dashboard.  The project, called Insider Access, is launching with 50 influencers who will pick up to five products from the Memebox assortment (which includes in-house brands Nooni and I Dew Care, both sold at Ulta Beauty), to feature in their micro-shops, alongside their content, which can be imported from YouTube and Instagram. By July, 350 influencers are expected to be up and running on the platform. Influencers will earn commission — between 5 percent and 8 percent — on products sold through their online storefronts, according to Dino Ha, cofounder and chief executive officer of Memebox. Memebox’s Insider Access data.  One of the goals of the program is to give Memebox access to data and insights from the community, according to Ha. Those data points can be used for trend forecasting. Influencers that are part of the Insider Access program will also have access to data, and will be able to see how posts are performing, what fans want to see and more. While the business is only selling its own brands for

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