The Nue Co. Unveils Topical Skin Care, First Storefront

The Nue Co., the wellness brand that combines scientific formulas with natural ingredients for ingestible supplements, is unveiling its first skin-care product today: Topical-C. While this is the first topical from the brand, which carries 10 supplements in powder, capsule and tincture format priced at $70 to $85, the brand doesn’t look at Topical-C as its entry into skin care. Rather, The Nue Co. wants to give its customers the most effective ways to supplement their health, whether that’s with an oral supplement or a topical product. “[The Nue Co.] is about facilitating the body and mind with nutrients that are going to make you feel better whether they’re internal or topical,” said Jules Miller, founder and chief executive officer of the brand. “Our customer is guiding our [product] strategy. They’re educated and need innovation, so we went from offering traditional wellness products to pushing the category.” Topical-C is a vitamin C powder that is meant to be mixed with a moisturizer, serum, facial oil  or water in the palm of the user’s hand before applying to the face. The brand recommends using two to three doses of the powder in order to see the benefits of brightening, anti-aging and an increase in

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