Alchemy 43 Hammers Out Growth Strategy

Alchemy 43 is adding two locations in Los Angeles, with plans to expand its accessible approach to microtreatments and injectables soon to Manhattan. The blueprint for growth includes 10 new stores in 2019 on the way to 50 within the next six years. Next month, the aesthetics bar’s third and fourth sites will open in Santa Monica and West Hollywood. New York is on the radar for the fall, along with plans for Orange County, Dallas and the San Francisco Bay Area. Often dubbed the Drybar of Botox, Alchemy 43’s growth comes at a pivotal time for noninvasive procedures. According to Market Research Future, the dermal fillers market is expected to grow at an annual rate of 12.6 percent through 2022. Alchemy 43, which takes its name from the number of muscles in the face, specializes in neuromodulators, such as Botox and Dysport, and fillers, such as Juvederm and Restylane. Services are administered by a professional team of aesthetic experts and licensed certified professionals. Dr. Shalini Kapoor, an Oculoplastic surgeon, recently joined as national medical director, bringing about 20 years of experience in the medical aesthetics field. “The market perception is changing; consumers are becoming more accepting of these microtreatments as part of

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