Anastasia Beverly Hills, L’Oréal Paris Receive Top Spots for May 2018 Earned Media Value

Anastasia Beverly Hills has topped the Tribe Dynamics’ earned media value color cosmetics report for May. The brand recorded $76 million in earned media value, although this was a 16 percent year-over-year decrease. In second was MAC Cosmetics with $52.5 million, a 19 percent year-over-year decrease, while in third is Huda Beauty, which is its highest ranking to date, with $48.2 million, an 82 percent year-over-year increase. Fenty Beauty, ranked 10th, recorded the most impressive earned media value growth with $30.4 million, a 12,127 percent year-over-year increase. The growth can be attributed to the expansion of the brand’s “Beach, Please” summer collection, introducing highlighters, liquid eye shadows and lip toppers. With these launches and engagement around the collection, #BeachPlease garnered $1.8 million in earned media value. In the skin-care report, L’Oréal Paris was in the top spot with $7.5 million in earned media value, a 76 percent year-over-year increase. In second was Tatcha with $5.6 million, a 171 percent year-over-year increase, and in third was Farsali with $4.0 million, a 24 percent year-over-year increase. For the first time, Ole Henriksen entered the list in the 10th spot with $2.6 million in earned media value, a 551 percent year-over-year increase. The brand’s earned media value can

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