Avon Appoints First Chief Digital Officer

Avon Products Inc. is on a hiring kick. The beauty business has appointed Benedetto Conversano senior vice president, chief digital and information technology officer, a newly created role. As chief information officer, Conversano succeeds Sue Liddie, current global vice president and chief information officer — she is retiring. Avon has also brought in Heather Payne as chief technology officer. Before, Payne was cto for Daily Mail Group, the media business. Conversano joins Avon from Jerónimo Martins, an international food, health and beauty business, where he was chief global information officer. He’s also served on Ikea’s e-commerce board, helping to steer the furniture business’ multichannel strategy. Before that, Conversano was with Procter & Gamble, working to build out automation systems. At Avon, where he starts Sept. 3, Conversano will work to develop a new digital strategy. He will also work to build, develop and standardize technology delivery across the company globally. As part of that digital plan broadly, Avon is developing a digital board, to be led by Conversano. “We are thrilled for the opportunity to benefit from Benedetto’s proven, strong, strategic, consumer-focused digital, technological and operational skill set, having played a pioneering role in helping some of the world’s best-known brands deploy consumer-friendly digital

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