Avon Partners With Kenzo Takada on a Second Fragrance

THAT MAKES SCENTS: Avon is bolstering its fragrance portfolio with the launch of Avon Life Colour in collaboration with Kenzo Takada. This is the second time Takada has partnered with Avon. In 2016, the two collaborated on a fragrance called Avon Life, which Avon said broke the company’s sales records with the highest sales for a fragrance in the first quarter after its launch. “One of my greatest inspirations has always been the power of colors since it is a universal language and impacts how we feel,” said Takada. “This beautiful collaboration with Avon allowed me to capture, in a scent, the colorful spirit of positivity that we need so much nowadays,” he said of the unisex fragrance created by master perfumers Frank Voelkl and Olivier Cresp. Avon Life Colour marks the company’s biggest launch since the appointment of Jan Zijderveld, a 30-year Unilever veteran, who succeeded Sheri McCoy as chief executive officer. Zijderveld was appointed to execute strategic change at the company including its new cost-cutting program. The fragrance will be backed by a large marketing campaign including traditional advertising and a dedicated announcement with Takada during Paris Fashion Week where the brand shows. “We’re incredibly excited about the potential of this new fragrance and

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