Avon Targets Fast Beauty with New Hires

As it works to move faster, Avon Products Inc. has appointed new marketing executives and a new regional general manager. Anna Chokina, from L’Oréal Paris, is joining Avon as vice president of global brand marketing for skin care and personal care, and Elena Degtyareva, who has been with Avon as vice president of global marketing operations, has been promoted to vice president of global fashion and home. Marco Brandolini from Herbalife has been appointed general manager of Italy and the Mediterranean. “[Anna and Elena] each have deep category and beauty experience and will drive to restore growth in our categories,” said Jonathan Myers, Avon chief operating officer in a statement. “These appointments are a testament to our commitment both to develop our winning category strategies and to drive operational excellence across all categories and regions as part of our turnaround plans. We are confident that these leaders will help Avon to better deliver fast-beauty to our representatives and consumers and drive growth in core areas.” Avon’s push to be faster is in line what many businesses in beauty are working towards. Direct-to-consumer brands like Colourpop have been able to deliver on-trend products to consumers quickly, and more established players have been working to

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