Beautyblender Introduces Its First Makeup Product — Foundation

Beautyblender is venturing into new territory. The 11-year-old company, known for its teardrop-shaped makeup application sponges, is launching its first-ever makeup products with Bounce Foundation, $40. Bounce, a whipped liquid formula, has a matte finish that founder Rea Ann Silva deems “velveteen.” “When you look at velvet straight on, it’s matte — you don’t see any shine — but as soon as you start turning that velvet into the light, you can see highlights and movement,” Silva said. “There [is] enough powder in the product to conceal, but enough luster in it to make it look very natural.” Silva came up with the concept on set for a shoot about 10 years ago, but prioritized the sponge side of the Beautyblender business since the tool took off. Silva, who is Latina, is launching Bounce in 32 shades, aiming to reach all skin tones and undertones. The product is housed in packaging that is meant to be blender- (and makeup artist-) compatible — one side of the bottle has a plastic palette where product is dispensed before application, and customers can use their blenders (or fingers, or makeup brushes) to pick up the product and apply from there. The goal was for people “to stop using the

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2zR220H
via