Beekman 1802 Enters HSN

Beekman 1802, the “farm-to-skin” beauty brand founded by Dr. Brent Ridge and Josh Kilmer-Purcell, is bringing its goat milk-based products to HSN on Monday. The EWG-certified brand first launched a decade ago when Ridge and Kilmer-Purcell left New York to purchase the Beekman 1802 farm in Sharon Springs, N.Y., where they started producing soap and cheese and selling via their e-commerce site. Now, the brand has expanded into a large assortment of skin-care, hair-care and home products that has attracted a loyal customer base and Rob Robillard, vice president of integrated beauty merchandising for Qurate Retail Group, HSN’s parent company. “One thing we were trying to do is give the customer choice within the overall assortment,” he said, noting he was attracted to Beekman 1802 because of its prestige quality. “We have brands at great entry price points and saw Beekman 1802 as a step up in offering more premium products because of its goat milk story and quality.” An assortment of Beekman 1802 products.  Robillard also noted that while the natural beauty trend isn’t new, the HSN customer has shown an increasing appetite for new natural products, which was another factor in bringing on the Beekman 1802 line. Beekman 1802 is bringing its full

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