Black Opal Looks to Carve Out Its Place in Multicultural Beauty

Before there was Fenty, Cover Girl’s Queen Collection and Iman Cosmetics, there was Black Opal. Created in 1994, the brand filled a market gap in the mass market for skin-care products and makeup for women of color. Black Opal established a fan base, especially in the makeup artist community, but, for the most part, flew under the radar. Quiet no more, the Mana Products-owned line is going full throttle to earn its place in the burgeoning multicultural beauty market. Industry data suggests the timing couldn’t be better. The number of colors available on shelves has ballooned 22 percent over the past five years, according to Nielsen research, outstripping the pace of new product development for cosmetics by seven times. Sales of multicultural beauty products in mass doors are surging at a pace double the conventional market, according to retailer estimates. “Inclusive ranges allowing for everyone to ‘find’ themselves are becoming more of the norm,” said Jordan Rost, Nielsen’s vice president of consumer insights. With that as a backdrop, Black Opal is revealing that model and philanthropist Noëlla Coursaris Musunka is the brand’s first global ambassador. She will support Black Opal product launches, represent the brand in multimedia campaigns, participate in activations and speak

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