How RewardStyle Is Using Data to Create Successful Influencer Partnerships

What’s the secret to a successful influencer partnership? Data, according to Amber Venz Box, cofounder and president of RewardStyle. Venz Box launched RewardStyle, an invitation-only platform that allows bloggers and influencers to monetize their content, in 2011. The Dallas-based company now works with 4,500 brands and 30,000 influencers and last year, drove more than a billion dollars in sales to retail partners through its Liketoknow.it channel. Influencers are among the leading voices in fashion and beauty, which is why brands are now competing with each other to work with them. But according to Venz Box, many are making the mistake of not using data to inform who they work with. “Last year, over 80 percent of brands engaged in some type of influencer marketing and a large percentage of those had over $25,000 budgets for influencer [marketing],” said Venz Box. “The problem is they’re investing in influencer [marketing] because they know it’s a trending topic, but they’re using no science behind it.” In 2013, RewardStyle launched Campaigns, a tool that allows the company to cast influencers for brand campaigns based on historical performance data, thus helping brands be more strategic about their influencer partnerships. The feature is available exclusively to RewardStyle’s enterprise clients — those paying

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