Influence Peddler: Sarah Boyd Gives a Voice to Tastemakers

Sarah Boyd began her career in fashion public relations, but she soon realized her passion was connecting people trying to jump-start their careers in the industry. In 2012, she left her job with the goal to start a company bringing together behind-the-scene experts — stylists, bloggers and others — who she felt had a voice, but needed an avenue to get a leg up in the industry. Her company, Simply, hosted its first conference with about 750 influencers and industry leaders. Fast forward to today and there are several events held across the globe attracting more than 1,200 attendees. A second component of Simply is helping grow the digital footprint of celebrities, bloggers and content providers. The Digital Network roster includes Alessandra Ambrosio, Audrina Patridge, Lauren Bushnell and Brandi Cyrus. The goal is to help manage digital content from assistance in everything from creating blogs to monetizing influencer campaigns. In 2017, Nylon Media acquired Simply. Boyd holds the title of president of West Coast operations for Nylon, as well as founder of Simply. Here she talks about what can go wrong with influencer campaigns, why celebrities want to up their social media imprint and why there’s a deluge of social-content developed beauty brands. WWD: What

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