Ipsy’s Jennifer Goldfarb Steps Down, Fernando Madeira Named President

Ipsy cofounder Jennifer Goldfarb is stepping down from her role as president of the company, WWD has learned. She will remain on in the new role of executive chairwoman. Fernando Madeira, formerly the president and chief executive officer of walmart.com, has joined Ipsy as president. Goldfarb will remain “actively involved” with the influencer-centric subscription-box service and beauty event producer she cofounded with ceo Marcelo Camberos and Michelle Phan. In her new role, she will focus on driving Ipsy’s brand partnerships, corporate social responsibility and work culture. Her decision to step down came after health issues she dealt with last year caused her to reevaluate her workload. The operational structure, she said, will allow her to focus on what she’s “most passionate” about. “In many ways, it’s adding someone rather than replacing,” said Goldfarb. “Transitioning roles is the right move for me, and we’re really excited to bring on Fernando — his heritage in media and experience in commerce is a perfect fit for us.” At walmart.com, Madeira led the U.S. and Latin American web sites. Prior to that, he cofounded and was ceo of Terra, the first Internet portal in Brazil. Madeira will take over Goldfarb’s day-to-day responsibilities as president, and is also charged with building

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