June Jacobs Unveils Naturally Serious Brand

Industry veteran June Jacobs is leveraging her over 20-year career in the spa and natural beauty spaces for a new line, called Naturally Serious, geared toward a younger consumer. Working with her daughter Rochelle, Naturally Serious contains the same ethos of the June Jacobs brand of marrying clinical testing with all-natural ingredients. The new brand takes this positioning a step further with three key ingredient complexes, found in all products, and partnerships with micro-influencers. Industry sources estimate the brand will earn $20 million in its first year and with a full global rollout will bring the brand and June Jacobs to a combined $35 million to $45 million at retail. “Our customer wants clinical skin care, but she doesn’t believe there is anything natural out there,” said Rochelle Jacobs, who is the managing director of the brand alongside her mother, who is chief executive officer. “She’s going to be really excited to try something that is actually natural and protects against the environment. In the beauty industry it’s hard to find white space, it’s so cluttered and I think we were really able to find a small niche here where we can have a clinical product and still stay true to the natural

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