Launch Pad: Antipollution Skin Care

Environmental pollutants have become a key concern for many consumers, leading to a slew of skin-care products that protect against pollution. While the trend started in the Asian market, U.S. shoppers are jumping on the bandwagon with 29 percent of female skin-care consumers stating environmental claims are important to them when purchasing products, according to a Mintel study from September 2017. To that end, antipollution products have evolved from topical formats that worked to neutralize damage from environmental aggressors, like dirt, exhaust and pollen to topical and ingestible products that address a larger spectrum, particularly blue light. Here, a look at summer’s most innovative antipollution offerings. Dr. Barbara Sturm Antipollution Food For the newest addition to her ingestible range, Antipollution Food, Dr. Barbara Sturm looked to her brand’s hero ingredient, purslane, which is packed with antioxidants and omega-3 fatty acids to repair and nourish the body. Added to that is a blend of adaptogens, including ginseng, ashwagandha and rhodiola rosea, among others, to protect the body internally from UV radiation, oxidative damage and promote skin barrier function. “I can’t do much about air pollution, but I thought I can help the skin and body cope better,” she said. “We took ingredients that work

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