New App and Regimen Aim to Improve Acne Treatment

With the theory a picture is worth a thousand words, a new acne treatment combines an app to shoot selfies to analyze skin issues. Dr. Yoram Harth, a cofounder of the new system, called MDacne, not only plans for it to become one of the top acne products on the market but also envisions expanding the app to a full menu of skin maladies. “We expect to be the number-one acne treatment in the next couple of years,” said Harth. “We are democratizing acne treatment and bringing effective treatment right to patient’s door.” Proactiv is the largest acne treatment with sales estimated in the $600 million to $700 million range. Neutrogena is the biggest mass market brand with volume tracked by IRI hitting more than $170 million. Acne, said Harth, serves up big opportunities. Sixty million people — of all ages — experience acne, but only 10 percent visit a dermatologist. The rest rely on medicines purchased online or at drugstores. Three out of every 10 people looking to treat their condition opt for the over-the-counter topicals. Fifty percent of those who get a prescription leave them unfilled because of high price tags, he said. Myriad reasons impact the hesitancy to seek out the

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