No Camera Required: Laura Geller’s Foundation Comes With Own Enhancing Filter

Laura Geller’s latest launch, the first major introduction under the ownership of Glansaol, was discovered by happenstance. Geller, who is well-versed in camera filters used to enhance appearance from her days as a makeup artist, was working on a set with the company’s global artistic director, Ashlee Glazer. She noticed that when Glazer held up one of the brand’s opalescent packages under her chin, the light caught the hues in just the right way. “Her skin looked unbelievable,” Geller told WWD. “I thought if I could figure out a way to capture how her skin looked right then, it would be the coolest thing. Every now and then I have an ‘a-ha’ moment and take it to my product development team.” The team was up to the task and worked for more than a year to create Filter First Luminous Foundation and Filter First Luminous Concealer. Both are made with finely crushed pearls that act as filters to diffuse light and blur imperfections. The foundations are also infused with antioxidants. Keeping with swelling consumer demand for better-for-you formulas, the items are free of fragrance, glutens, parabens, mineral oil and soy. They are cruelty-free and vegan. Industry sources estimate the foundation and concealers could

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