The V Formation: Feminine Care, Sex Toys Ride Wave of Female Power

This summer, why not one-up your manicure with a vanicure? Essentially a facial for the bikini line, the vanicure cleanses and exfoliates the hips, inner thighs, lower stomach, and yes, the vulva. After the cleansing, a mask is applied, followed by a strategic application of highlighter and a thorough spritzing of rosewater mist. After launching at the DollFace salon in Copenhagen in 2017, the vanicure is being tested at the Lapis Spa at the Fontainebleau in Miami and in a slew of Steiner Leisure-operated cruise ships. Avonda Nelson Urben, the mind behind the vanicure and founder of The Perfect V product line, is planning to roll the concept out more broadly in the U.S. spa and salon channel in 2019, as either a stand-alone treatment or an add-on to waxing and other services. “You feel so pampered when you get a facial, but when you get a wax you don’t feel so great,” said Nelson. “Women are a little hesitant at first [to get the vanicure], but once they do, they’re so happy. They say they’ve never felt anything like it, that it’s great to be comforted in an area that isn’t paid attention to.” The vanicure is one example in the recent

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