Beautonomy Lets Customers Make — and Sell — Their Own Makeup Palettes

Customization is reaching a whole new level. With Beautonomy, the latest start-up to hit the beauty scene, individuals and influencers can create their own personalized face and eye palettes — and then set up shop on the business’ web site. There are 40 makeup-artist vetted shades to choose from, but beyond that, Beautonomy also provides customized packaging, allowing creators to pick from seven different palette sizes, plus patterns, logos and other details. Shoppers can create products just for themselves, or opt to sell their creations on the Beautonomy platform for a commission. Products are paraben-free and not tested on animals, and it is likely Beautonomy will expand its product lineup at some point. According to cofounder Tom Le Bree, a veteran of the tech industry, the platform is “led by a band of beauty rebels” who are aiming to put creative power “back into the hands of ‘the people,’ the true beauty experts.” “We’ve started with eye and face palettes because they’re the ultimate tool to create looks, tutorials and innovative packaging designs — all the things beauty fans are obsessed with on social media today,” Le Bree continued in a statement. Le Bree created the business with Vazi Anita, head of product, Sevelina Trifonova,

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