Digital: Technology Fusion Is Coming to Beauty, Fashion

The days of using just augmented reality are over, according to YouCam Makeup’s Wayne Liu, general manager and vice president of business development. Today, both beauty and fashion companies would benefit from fusing different types of technology together — something YouCam offers as a service — in order to connect with their shoppers. The app has been downloaded more than 650 million times, and the company’s technology is used by more than 150 brands globally, Liu noted. YouCam has more than 100 million active users, he added. Using just one of the slew of tech offerings today is “not innovation.” Liu said — “it’s not disruptive.” Augmented reality is “not something good to have — it’s essential,” he said. “It’s just like social media,” he continued. “If your parents are on that, if your grandma is on that sharing some fake news or something…you’re going to another social media [platform], which your parents don’t even know how to use.” Companies’ tech advancements should mirror individuals’ social media evolutions, Liu said. “Right now, if you use just one technology, AR, or you’re using AI, or blockchain, it’s not sexy anymore. You have to perfectly mix everything together, just like a chef,” he said. He outlined three new

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