Palladio Beauty Enters Skin Care

With skin-care sales continuing to outpace makeup gains in the mass market, Palladio Beauty is looking to claim its stake of the $6 billion-plus category in mass doors. The initial foray includes skin-care masks with buzzy ingredients like charcoal, papaya, coconut water and antioxidant berries. Industry sources estimate skin care can eventually add at least $10 million to Palladio’s estimated $40 million business produced by 400 stockkeeping units. Palladio did not comment on sales. “Skin care is a growing category and our strength in building botanical-infused products really inspired us to move into this category.  It made sense for us to expand our botanical line into the area of skin care where consumers are looking for good-for-you products with great ingredients,” said Cristina Martinho, Palladio Beauty global vice president of marketing and e-commerce. First up in skin care are facial masks, the fastest-growing segment in skin care in mass. There are four masks as part of the launch, each designed for a specific need. There is a Moisturizing Mask, a Brightening Peel Off, a Detoxifying Charcoal Mask and an Exfoliating Mask. Each has ingredients unique to the product and a vibrant color package. Beyond masks, the brand is expanding its primer line and professional

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