Pharmaca’s Prescription to Cure Drugstore Beauty Woes

With mass market cosmetics sales stalled, up only 1 percent for the 52 weeks ended Sept. 8, according to Nielsen data, a drugstore chain is bucking that trend. Its unique approach to beauty might be the prescription drug chains need to move the sales needle. There are no traditional mass brands like Revlon on the shelves at Boulder, Colo.-based Pharmaca Integrative Pharmacy. Instead, for 15 years, the company has focused on clean beauty — ahead of the current rush to add less caustic lines. The assortment includes many brands not sold in traditional drug chains such as Jane Iredale, Dr. Hauschka, Sanitas Skincare and Juice Beauty. Mass market clean brands, such as Burt’s Bees, are featured. Those familiar with Pharmaca’s beauty department said sales increases are in the double-digit range. The roster keeps growing with Pharmaca on the prowl for new and better for you items, according to Mary Catherine Horgan, category manager for health and beauty. “In the last year or two we’ve brought in some more independent brands like Indie Lee, Vapour Organic Beauty, Sonage, Seed Phytonutrients, Evolvh Hair Care, Inika Organic and Whamisa, a natural line from [South] Korea.” The assortment hits a sweet spot with consumers, according to Kline

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