Actress Anya Taylor-Joy to Front Flowerbomb Midnight Fragrance

PARIS — Almost 15 years after the launch of Flowerbomb, Viktor & Rolf is signing on its first celebrity face, actress Anya Taylor-Joy, to front the franchise’s newest scent, Flowerbomb Midnight, as well as the original fragrance. The 22-year-old American-born British-Argentinian will appear in a campaign, directed by Inez van Lamsweerde and Vinoodh Matadin that’s set to break in March. Taylor-Joy this year will also appear in five movies, such as “The New Mutants,” an “X-Men” spin-off. Her breakout role was in Robert Eggers’ “The Witch” in 2015, which was followed by her acting in a slew of other movies, including in “Thoroughbreds,” “The Miniaturist” and “Split.” She was nominated as a BAFTA rising star in 2017 and received the 2017 Chopard Trophy Award for promising young actor, plus the Gotham Awards Breakthrough Actor 2016 prize. “Anya fits perfectly with our vision, as she is not interested in fame, but rather the joy of her art,” artistic directors Viktor Horsting and Rolf Snoeren jointly told WWD. “She embodies the message we want to share perfectly — she is sensual, mysterious and powerful all at once. To us, Anya reflects the determined, outspoken and self-aware woman impeccably. “We met Anya in New York,” they continued. “She

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