DpHue Unveils Direct Sales App for Hairdressers

DpHue is looking to disrupt the traditional salon distribution model. The hair brand, which primarily sells products designed to maintain color in between salon visits and operates a hybrid hair salon/content studio in Beverly Hills, has released an app for salon professionals to sell product directly to clients. The DpHue Pro app was designed with booth renters and stylists who operate independently from a salon in mind — it allows them to order product for clients directly from a mobile device without investing in inventory first. Salon pros receive a 35 percent commission on each sale, which is higher than a typical salon commission and paid out via PayPal every two weeks. The app is designed solely for use by licensed cosmetologists — users have to enter their license numbers in order to gain access. “It’s been a big problem in the salon industry for a while — salons aren’t offering much commission to their stylists. Here in Los Angeles they keep it pretty low, usually under 10 percent,” said Justin Anderson, celebrity hair colorist and DpHue’s cofounder and creative director. “[With the app] you can sell as a little or as much as you want and you can make extra money. It doesn’t even

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