Kristen Bell and Dax Shepard Unveil Baby Brand Hello Bello at Wal-Mart

Baby care is booming in the U.S. thanks to surging consumer demand for both nontoxic, eco-friendly products and items that mimic trends in prestige skin care. In October, French pharmaceutical business Laboratoires Expanscience acquired U.S.-based Babo Botanicals, which carries an expansive line for babies with sensitive skin, while its French baby brand Mustela launched micellar water for babies. Also last year, luxe brand Dr. Barbara Sturm introduced a line for babies and kids — $65 for a face cream, $45 for a bathing milk — and Karolina Kurkova unveiled Gryph & IvyRose, her children’s wellness line she has dubbed “Goop for kids.” Meanwhile, Jessica Alba’s The Honest Company rolls out seasonal diapers in limited-edition prints.  The latest entrant into the category is Hello Bello, a mostly organic, plant-ingredient-based baby-care line that counts husband and wife Dax Shepard and Kristen Bell as founding partners and The Honest Company’s Sean Kane, along with television producer — and son of Dr. Phil McGraw — Jay McGraw as co-chief executive officers. Hello Bello was designed to be a premium quality brand at an affordable price, with products derived mostly from organic, plant-based ingredients and with a friendly, inclusive ethos that Shepard and Bell say mimics their

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