L’Oréal to Offer AI-Powered Skin Diagnosis Using Selfies

PARIS — The selfie is about to generate much more than likes. L’Oréal plans to use it to draw up product suggestions to consumers based on their skin types — determined through artificial intelligence-powered technology. Offering the latest example of how artificial intelligence is creeping further into daily life, the move follows the beauty giant’s purchase of ModiFace last year, a Canadian technology firm that can simulate makeup on 3-D images of people’s faces. “Our mission is beauty for all,” said Lubomira Rochet, chief digital officer at L’Oréal, speaking at a press conference here. Rochet added that she sees the system as promoting the “democratization” of skin diagnosis, since all a potential user needs is a smartphone for taking and uploading a selfie. The company has matched ModiFace’s AI-powered algorithm with its skin-aging research that includes 6,000 clinical images for the new skin diagnosis program, which was launched through its Vichy label in Canada. Plans are to roll-out the so-called “SkinConsult” system worldwide, through Vichy web sites, following a similar system used by the L’Oréal Paris and Vichy brands on Tmall in China late last year. Executives said the technology-driven analysis, conducted using a selfie uploaded to an Internet site, turned up the same

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2Gzg7T6
via