WWD Digital Beauty Forum: Connecting With Glamsquad

No longer are glam squads reserved for celebrities and the uber wealthy. Professional hairstylists and makeup artists now make house calls for girls on the go, too. That means women can get professional treatments, like blowouts and makeovers, whenever and wherever they want with Glamsquad. The on-demand styling service travels to the client, moving the experiential into the home. Amy Shecter, chief executive officer of Glamsquad, said that’s what’s missing from do-it-yourself beauty sessions: the human touch. “We actually touch our clients every single day,” Shecter said. “We spend 45 minutes to an hour in the home of our consumers, or in their hotel rooms, and we touch them. We touch their hair. We touch their face. We touch their hands. This human-to-human connection is irreplaceable.” Amy Shecter, ceo of Glamsquad, talks at the WWD Digital Beauty Forum in New York City – Feb. 2018.  Kellie Ell / WWD The fact that Glamsquad participates in some of its customers’ biggest moments is a “game changer,” Shecter said. Clients can now associate their happy memories, such as weddings and first dates and even the birth of a child, with Glamsquad. “There was a mom that called us all the way in the delivery room and said, ‘Be here

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