Paris Hilton Is Making Her First Outside Beauty Investment: The Glam App

Paris Hilton may just be beauty’s next big investor. Hilton, whose brand includes fragrance, cosmetics and skin care, has made her first outside beauty investment in The Glam App, which provides in-home beauty services. “It’s going to make a difference in people’s lives, make them feel gorgeous and confident and look hot on all their dates,” Hilton told WWD. And while the DJ and entrepreneur is already involved with several businesses — including a fragrance line with Parlux that will release its 25th scent in a few months — Hilton plans to be deeply involved with The Glam App, too. “I’m a partner at the company, so I’m going to be involved with the board and decisions,” Hilton said, noting that naming the app’s newest and highest tier of service VVIP was her idea. “I have all my friends who I’ve worked with for years who are joining the app as VVIP stylists,” she said. “Her official title will be investor and partner in the Glam App,” noted Katrina Barton, chief executive officer at The Glam App. In addition to VVIP, Paris has helped create limited-edition hair and makeup looks that will be available in the VVIP tier. The business was started by hair and

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