Pixi Rolls Out 5 Collections Across Bath and Body, Skin Care, Cosmetics

LONDON — Pixi is marking its 20th year in business with 80 new sku’s. The British beauty brand, famous for its Glow Tonic, has expanded the cult product into a full Glow range and rolled out five collections across bath and body, skin care and cosmetics. The collections are a Vitamin-C, Hydrating Milky, Collagen and Glow line for the face and a Glycolic Body and Rose Body collection for the body. Other skin-care products include eye patches and sheet masks. New eye shadows, and a high coverage foundation in six shades are also in the mix. “It has been a longtime dream of mine to launch a ‘body treats’ collection, and it currently feels like the right time for us to do so. We are so excited to translate our successes into the realm of body products, while staying true to our philosophy that the ingredients have to be potent, natural and highly effective,” said Pixi founder Petra Strand. Each collection targets specific skin concerns: Vitamin C protects against the environment, collagen boosts the skin’s elasticity and the hydrating line, which contains coconut and jojoba oil, is meant to moisturize. Products have been formulated with skin sensitivities in mind. The brand said it found that

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