7 Sustainable Fragrance Brands Making Planet Earth a Priority

From ingredient suppliers to beauty behemoths to tiny niche perfume brands, sustainability is increasingly on the fragrance industry’s mind. In the past year alone, IFF merged with Frutarom in a massive $7.1 billion deal, fragrance house Firmenich invested in Guatemalan natural essential oils producer Nelixia and Givaudan purchased Expressions Parfumées in June to bolster its naturals business. Sustainability concerns expand beyond the ingredients supplied by the French fragrance houses — issues of note run the gamut from using creation methods that don’t damage the environment to packaging recyclability and reusability to carbon footprint reduction. Demand for sustainability in fragrance is only apt to grow, said Linda G. Levy, president of The Fragrance Foundation. “The consumer is driving it,” said Levy. “I think we all know with every product that a consumer is interested in purchasing these days, the theme of life is transparency — they want to know what something is, how it is made and how it affects Planet Earth.” Here, in time for Earth Day, a selection of fragrance brands approaching sustainability in a significant way. SIGIL SCENT Sigil Scent is a newly relaunched brand of genderless, natural fine fragrance from self-taught perfumer Patrick Kelly. A collection of four fragrances — Solutio, Amor

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