Beauty Packaging Gets Earthy

PARIS — Green is the fastest-growing theme for beauty packaging these days, with some manufacturers taking a grassroots approach — literally. Take Sprout. The Taastrup, Denmark-based company just launched a plantable makeup pencil as an offshoot of its original, patented Sprout pencil, used for writing, that was introduced five-and-a-half years ago. Each has a capsule at a tip containing seeds. “Instead of throwing out the pencil stub, you plant the end of the pencil,” explained Michael Stausholm, Sprout’s founder and chairman. “The first time you water it, the capsule will dissolve, and then you just have to take care of it like any other plant. You will have cherry tomatoes, forget-me-not flowers, sunflowers — or herbs, soon.” Since makeup pencils require different formulas than traditional graphite pencils — more than 14 million of which Sprout has already sold — the company teamed with Schwan Cosmetics and Faber-Castell on the new project. “The cosmetics industry today really wants to be sustainable, so the demand is huge,” said Stausholm, adding the cost of making plantable pencils is just slightly higher than the unplantable kind. “We see a nice niche market for our plantable makeup pencils, because they are 100 percent natural and sustainable.” So far they have

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