Influence Peddler: A Revamped Aveeno Hair Taps Daphne Oz

Daphne Oz’s expertise may be in cooking, but her latest partnership proves that her sphere of influence spans far beyond food. The multihyphenate culinary entrepreneur — she’s the author of three cookbooks (a fourth is on the way) and a cohost of the weekly daytime show “The Dish on Dr. Oz,” and former cohost of ABC’s “The Chew” — is the first brand ambassador for the newly-relaunched Aveeno Hair. Parent company Johnson & Johnson last year shifted responsibility for Aveeno’s hair business, which has historically been less of a focus for the brand than its skin-care category, to Vogue International, which oversees hair brands OGX and Maui Moisture. The result is a totally revamped line that debuted in January, from modernized packaging to new superfood-based formulations and a new marketing campaign now supported by Oz. The partnership kicks off with a beach clean-up event in Los Angeles today, Earth Day. Oz, the daughter of Oprah Winfrey-endorsed celebrity surgeon and television show host Dr. Mehmet Oz and mother of three children under age 5, often shares beauty advice alongside easy recipes and candid family snapshots with her 361,000 Instagram followers. While Vogue’s OGX and Maui Moisture brands are targeted toward a younger consumer, Aveeno Hair

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