Is the Grass Always Greener? The Trials and Tribulations of Launching a CBD Brand

The craze is here. CBD is swiftly taking over the beauty and wellness sectors. Search interest in cannabidiol reached an all-time high in March, according to data from Google, and “what is CBD?” is currently the search engine’s top CBD-related question. Brands big and small are racing to push product to market to capitalize on the growing trend, but with limited regulation — and a general lack of knowledge — the challenges abound. Skin-care brand Farmacy is experiencing some of these challenges firsthand following the launch of its Better Daze Ahead CBD hemp oil moisturizer. The brand’s current platform provider advises against the sale and promotion of CBD products on its platform, and brands that do so anyway run the risk of having their core web site shut down. To avoid a shutdown, Farmacy decided to build a microsite dedicated to the sale of its CBD product. But according to Su-Kyun Chung, Farmacy’s general manager, even that workaround is proving problematic. Farmacy’s Better Daze Ahead CBD Moisturizer, $48.  Courtesy Image “The microsite is not convenient and it’s not going to convert from the traffic that you have on your web site,” said Chung. “It’s a nuisance and not a pleasant customer service experience.” More issues lie ahead,

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