Marc Jacobs, Coty Renew License, Share Success of Daisy Franchise

Marc Jacobs and Coty are renewing their vows. Three weeks after marrying Char Defrancesco, Jacobs is saying “I do” to a different kind of partnership. The designer has re-signed his fragrance license with Coty Inc., according to Coty Luxury president Edgar Huber. “It’s a very long-term agreement, believe me. I hope his marriage will last as long as our agreement,” said Huber, who declined to specify the length of the license. “We have a successful partnership for many, many years together. We have developed a business all over the world — it’s a strong brand. We know the success of the Marc Jacobs fashion label, so for us, it’s a serious partnership and we are happy and proud we could re-sign this license for a very long time.” The Marc Jacobs Daisy family.  Courtesy Image The Marc Jacobs Daisy family has been a top performer in Coty’s luxury fragrance portfolio. The franchise brings in around $300 million in retail sales annually, according to industry sources, and saw double-digit growth throughout 2017 and 2018. According to The NPD Group, Daisy was the fastest-growing women’s fragrance franchise in the U.S. in 2018. Two Daisy fragrances were sold every minute in the U.S., and Daisy Love was the number-one

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