Net-a-porter Spotlights Facialists and Their Holistic Beauty Brands — Meghan Markle Is a Fan

LONDON — Net-a-porter is harnessing the power of the facialist, who is quickly becoming the beauty industry’s new power house, given the ability to relate to women and build sizable online followings. “The facialist is what the doctor was last year. This is a huge, thriving category for us; we saw a 60 percent increase last year in beauty brands by facialists,” said Newby Hands, Net’s beauty director, during a talk in London. “These women are traveling the world to see clients and they are relatable to women, they’ll tell us how to meditate, what to eat, it’s more than just beauty. They’re also media-savvy and you’ll find them sharing tips online or appearing on celebrities’ Instagrams.” Hands pointed to the success of Sarah Chapman’s targeted line of beauty and supplements and Joanna Czech’s best-selling beauty massager — a cooling zinc and aluminum device that allows customers to follow up on their treatments with at-home massages. “Women are starting younger and making use of a full at-home regime. It’s this idea of doing things at home and Net-a-porter bringing the benefits of the facialist to the home. The next step would be for us to bring the doctor to the home,” added Hands. These

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