Neymar Jr. Co-Creates New Diesel Scent

PARIS — Paris Saint-Germain, look out. Brazilian soccer superstar Neymar Jr. has just teamed with Diesel, to co-create a men’s scent. “Neymar is an inspiration in the world of soccer. He is a genius, an artist, a magician. He has a very strong personality, a very strong style that inspires a lot of young people all over the world,” Guillaume de Lesquen, global president, designer brands fragrances at L’Oréal Luxe, told WWD. That’s not least in the digital realm, where the sportsman commands a major presence. He has 114 million Instagram followers, 43 million Twitter fans and 59.8 million Facebook groupies. Neymar Jr  CHRISTOPHE SAIDI/SIPA/REX/Shutterstock The scent collaboration “really puts Diesel in the heart of social media networks,” said de Lesquen. “If there’s one player out there with the perfect combination of charisma, irony and determination, Neymar Jr. is definitely that guy,” said Andrea Rosso, creative director for licenses at Diesel. “[Diesel’s] Only The Brave [scent] was first launched 10 years ago, and 10 is also the number of Neymar Jr. We discovered a lot of similarities.” That included, as well, the fact that 10 is how many years Neymar (aka Neymar da Silva Santos Júnior) has been playing professional soccer. He has always faced big challenges with bravery,

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