QVC Expands Beauty With Benefits to HSN, Giuliana Rancic to Host

QVC’s Beauty With Benefits program is getting bigger. Now in its sixth year, the multiplatform retailer’s 2019 campaign for its annual joint charitable initiative with CEW will expand to HSN and has tapped Giuliana Rancic as its first celebrity host. In addition, 66 brands — double the amount from 2018 — will participate in this year’s program, which will air live on April 25 on both QVC and HSN, at 7 p.m. and 9 p.m. respectively. During the Beauty With Benefits program, 80 percent of merchandise sold goes to CEW’s Cancer and Careers program, which assists people with cancer to thrive in the workplace. As part of the 2019 initiative, a trio of influencers, some who have a personal connection to cancer, will promote the Beauty With Benefits program preceding the event —  Kendall Kremer of @StyledSnapshots, Lauren McBride and Coco Bassey. Brands involved in the 2019 program include Rancic’s Hain Celestial-backed, clean skin-care line Fountain of Truth, which debuted on QVC in February; Peter Thomas Roth; Becca, Givenchy; MAC; BeautyBlender; BeautyBio and more. A gift-with-purchase bag is also available for $208. Products sold as part of Beauty With Benefits will be available with the charitable promotion on QVC.com and HSN.com. This is the

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