Through Poosh, Kourtney Kardashian Aims to Reach ‘the Modern Woman’

Kourtney Kardashian is making a push — a poosh? — into editorial. Today, the eldest Kardashian sister introduces Poosh, a lifestyle web site and online destination geared toward who Kardashian described as “the modern woman.” The site, which gets its name from Kardashian’s six-year-old daughter Penelope, will span a variety of topics — including health, wellness, beauty, fashion, interior decor and kids — and will feature content penned by Kardashian, Poosh’s editorial team and a pool of guest writers, including Kardashian’s family members. Speaking via phone last week, Kardashian said the project, which has been in the works for at least a year, is the first she felt “super passionate about” in years. “The modern woman, in my opinion, is somebody who cares about the planet, cares about what we’re putting in our bodies from the inside out, and just doing our best without feeling judged for not being perfect,” she said. “Just because we care about those things or want to be eating healthy or living a certain lifestyle, you can still be cool and sexy and have it all. I don’t want it to feel judgmental, just really like a conversation.” For Poosh, Kardashian assembled a small editorial team that consists of

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