Esxence Hosts Convincing Edition

MILAN — The 11th edition of Esxence — The Scent of Excellence marked a maturity test for the artistic perfumery show. The four-day event was scheduled across a national holiday on April 25, which before the show left companies uncertain about what the turnout would be. Yet the hallways of “The Mall” venue were busier than during previous editions, consolidating Esxence’s role as a key stop for executives in the sector. In particular, the show, which closed April 28, attracted 7,890 attendees from 77 countries, a 5 percent increase compared to last year. Visitors discovered and tried the fragrances of 221 international perfumery houses, 130 of which were showcased in the Spotlight section dedicated to emerging labels. In addition, side projects aimed at further promoting the niche fragrance category both at the show and across the city — including a deeper focus on indie brands in the Experience Lab area and collaborations with the worlds of art, music and technology — were popular with both the industry and the public. “Over these 10 years we gave to existing brands the opportunity to expand internationally, strengthen their commercial distribution, enhance their visibility and introduce new products through an exceptional showcase,” said Esxence cofounder Silvio Levi.

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