EXCLUSIVE: Gucci Poised for Lipstick Drop

PARIS — Gucci is about to become even more colorful, with the launch of a lipstick line conceived by the brand’s creative director Alessandro Michele, which is due out starting this week. “Makeup is something poetic and fleeting that you can add to your face, changing or highlighting something about yourself,” said Michele. “I find it an almost magical language, strongly linked to the other details I use for the expression of the self, such as jewelry and a hairstyle. Of all these aspects needed to emphasize or underline an aspect of ourselves, makeup is the most immediate and the oldest way, making it the most fascinating. “Lipstick is the most beautiful object you can find inside a handbag,” he continued. “It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children color with. Lipstick also symbolizes the world of cinema, and all the famous lips from Hollywood.” “The aesthetic of Alessandro — the color, texture, imagery — can be easily well-reflected in beauty in a very cohesive and coherent way,” Marco Bizzarri, president and chief executive officer of Gucci, told WWD. Michele,

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