Poosh Reveals First Co-branded Product Collaboration

Is Kourtney Kardashian taking cues from Gwyneth Paltrow? In early April, Kardashian launched Poosh, a lifestyle web site named after the reality star’s six-year-old daughter Penelope. Upon launch, Poosh drew comparisons to Goop, Paltrow’s much talked-about wellness brand, for its name, branding as a lifestyle web site and star power. Those comparisons are likely to multiply with Poosh’s latest announcement: a co-branded product collaboration with Vital Proteins. “If you look at Kourtney and Vital Proteins, there’s a natural synergy between our two brands,” said Kurt Seidensticker, founder and chief executive officer of Vital Proteins. “She’s been a fan of our brand for several years, taking it every day. She was a customer before we had known her.” Pink Moon Milk Collagen Latte, $49, and Blueberry and Lemon Collagen Vibes, $43, from Vital Proteins x Poosh.  Tru Studio Vital Proteins x Poosh consists of two collagen-based products that are gluten- and dairy-free. Blueberry & Lemon Collagen Vibes, $43, contains ingredients such as hyaluronic acid, vitamin C and amla fruit; Pink Moon Milk Collagen Latte contains sleep-inducing ingredients like melatonin and magnesium. Both products are available exclusively on Poosh’s web site. There is “a lot of opportunity for partnership in the future” for Vital Proteins and Poosh, said Seidensticker,

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