3 Beauty Brands Advancing the LGBTQ Beauty Conversation

When Nikita Dragun, a trans woman, started her beauty influencer career a few years ago, she felt like sometimes the inclusivity conversation was forced. “I was given, a couple of times, opportunities that sometimes I felt were just to check off the box, to have an inclusive LGBTQ campaign,” Dragun said.  Things have progressed today she noted, but they’re far from perfect. When she went to launch her own beauty brand, Dragun Beauty, trouble brewed before products were even available.  Nikita Dragun, a trans woman, launched Dragun Beauty earlier this year.  “Initially the reaction was very, very tough for my brand,” Dragun said. “It was, ‘Nikita Dragun’s brand fails before it even comes out.’ You had drama videos, and we had articles circulating around and comments — it was very surprising.” Beyond confusion over the brand proposition, people on the Internet seemed hesitant to accept Dragun as a businesswoman. “Everyone [was] like, ‘oh, you must have investors or someone who’s orchestrating or a sugar daddy in Dubai somewhere who is doing this,'” she said. “It’s an awful stigma that not only women have, but trans women in general, that have never been seen in this light.” With more product education, users are starting to come around

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