FaceGym Releases Motion-Activated Skin Care

FACE FIRST: FaceGym is in expansion mode. The beauty company, best known for their facial massages, is forging ahead with its ambitious retail rollout plans with a new space in Notting Hill, West London having just opened this month. It has also been branching out into skin care and particularly the active beauty arena, with the release of a new range of motion-activated, workout skin-care sticks. The idea was to create a product for time-starved women: “I didn’t want to choose between spending 40 minutes on a face mask or the gym and that’s where I got the initial idea of being able to work out the face while I’m working out my body,” said Inge Theron, founder of FaceGym. The sticks are applied pre-workout and the formula is meant to be activated from the heat of the skin. “It’s motion-activated skin care, and it’s meant to really help accelerate metabolism and draw out toxins. It stays on the skin even while you sweat and the slow-release formula actually delivers the product deep into your epidermis,” Theron added. At the moment, there are four formulations, but Theron plans to add at least four more to target different skin concerns by the end of the

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