Honest Beauty Debuts in Europe

MILAN — With a charming smile and a love declaration to Italy, Jessica Alba on Thursday marked the debut of her beauty line into the European market. Wrapped in a summery, beige and orange floral printed dress, the actress-cum-entrepreneur presented her Honest Beauty color cosmetics and skin-care range, which will be exclusively distributed in Europe by the German perfumery chain Douglas. In particular, the label debuted today on the retailer’s Italian e-store and will hit its local brick-and-mortar units starting June 24. “We’re launching this concept in Italy first as it’s at the forefront of the beauty industry, always thinking two or three steps ahead, and I think this is the perfect partnership to bring this clean beauty concept and brand to Europe,” Alba said. “This is a double win for us,” echoed Douglas Italia chief executive officer Fabio Pampani. “Our exclusive agreement to distribute the brand in Europe dates back to last year, then eight months ago we had a meeting with Jessica and her team in Milan, we showed her how we manage the retail and work with our clients and we offered to be the first [subsidiary] to rollout her line,” he said, noting how “Italy is acknowledged in the world

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