Lululemon Debuts Selfcare Line at Sephora

Lululemon is broadening its assortment to include beauty products, and is testing its new line, Selfcare, with Sephora. Selfcare consists of four products — an aluminum-free spray deodorant, dry shampoo, face moisturizer and a lip balm — and is set to make its debut June 18 in 50 Lululemon doors in the U.S. and Canada, on lululemon.com and sephora.com. Products will also be sold at various Lululemon partner studios, including Corepower Yoga and Shred 415 in the U.S., and Yyoga and Lagree West in Canada. Prices for full-size products range from $14 for the lip balm to $48 for the facial moisturizer. Travel sizes are also being sold. The products have received the retailer’s Clean at Sephora standards, which means they are free of ingredients such as sulfates, parabens, pthalates and more. They are Leaping Bunny-certified cruelty-free. The Selfcare launch at Sephora not only marks Lululemon’s entry into a new category, but the coinciding of chief executive officer Calvin McDonald’s past and present jobs — McDonald, who joined Vancouver-based Lululemon last August, was formerly ceo of Sephora Americas. “Selfcare is an exciting new category for Lululemon, and we remain in the test and learn phase,” said McDonald in an exclusive statement to WWD. “Guests

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