Sam Brocato and Maesa Group Debut Together Beauty at Sephora

When it comes to hair products, high performance and natural have not always been synonymous. Hairstylist and New York-based salon owner Sam Brocato is aiming to change that with his new line Together Beauty, a joint venture with Maesa Group. Together Beauty will debut July 12 at Sephora in 270 doors and on sephora.com, and will rollout to all doors in September. The products have achieved the Clean at Sephora seal. The 15-sku assortment of clean hair-care and styling products is meant to the improve on the efficacy and performance of fixatives in traditional professional hair products with Brocato’s background in aromatherapy and natural ingredients. Almost all of the products are silicone-free, cruelty-free, gluten-free and formulated without a long list of “no-no” ingredients such as sulfates, parabens, formaldehyde, petroleum derivatives and synthetic fragrances. Active ingredients are natural and plant-based, such as lavender, quinoa, mongongo and coconut. Brocato has been into natural ingredients for years — he’s a vegetarian and competitive runner, and as far back as 20 years ago was mixing hair products in the back room of his salon using various oils, avocado and protein powders. “I was always trying to find ways to be able to say, ‘You can almost

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